March 23rd, 2023 | David C. Smith, PhD – EVP, Blue Ocean Systems 

As the world emerges from a long period of uncertainty, there are several critical trends that small and medium-sized businesses must capitalize on in order to stay competitive throughout 2023 and beyond.  

Part three of our six-part series takes a closer look at digital marketing and advertising. 

In today’s technology-driven marketplace, small and medium-sized businesses need to leverage the power of digital marketing and advertising to remain relevant. With an increasing number of customers engaging with websites and social media channels, it’s important for businesses to have a strong digital presence and communicate the value of their products and services in a meaningful way. 

Blue Ocean Systems recognizes this, which is why we provide a range of ERP services to help customers enhance and manage digital marketing activities. At the core of this is the SAP Business One system, which offers businesses a centralized platform from which to manage marketing campaigns and customer data. 


Customer Relationship Management (CRM) 


SAP Business One incorporates a range of features to support client marketing and advertising efforts. For example, the platform includes a CRM module that can be used to manage customer data, interactions, and sales opportunities. This gives businesses a complete view of their customers and enables them to personalize their marketing messages in order to achieve better engagement. 


Email & Lead Generation 


SAP Business One software also includes tools for automating marketing processes, such as lead generation and email campaigns. This can help businesses save time and improve the effectiveness of their marketing strategy. In addition, the system provides real-time insights into marketing activities and customer data, allowing organizations to make data-driven decisions and measure the results of each lead generation campaign they launch. 


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Customer Segmentation 


Another key feature of SAP Business One is its ability to segment customers based on demographic, behavioral, and transactional data. This makes it possible for organizations to target their marketing messages to specific groups of customers, improving the relevance and effectiveness of their various campaigns. 


Univerus Collaboration 


In addition to the digital marketing tools found within the SAP Business One system, Blue Ocean Systems offers customers a number of marketing capabilities accessed through the company’s association with its parent organization, Univerus. 

Not only does Univerus have a centralized marketing team, but it also owns and operates more than 15 tech companies around the world. This network of business units encompasses an array of specialist resources from multiple industries including Construction, Education, Local Government, Manufacturing, Sport & Recreation, Recruitment, and Utilities. 



In the current digital age, organizations can no longer rely on traditional marketing methods such as telemarketing, direct mail, and print media advertising to achieve results. Instead, businesses of all sizes must connect with their customers online and via social media platforms through the execution of digital marketing campaigns that are targeted and well-timed. 

Companies like Blue Ocean Systems are leading the way in providing businesses with the tools and services they need to enhance and manage their digital marketing and advertising activities. By leveraging these capabilities, businesses can improve their marketing strategy, better engage with their customers, and stay ahead of the competition – both now and in the future. 


At Blue Ocean Systems, we strive to not only support our customers in using SAP ERP solutions but also to help them stay ahead of the curve in relation to industry trends. Get in touch to find out more about us and what we do!